Asda has brought the deadline for its target of ensuring that 30% of plastics used in packaging comes from recycled feedstocks, originally set for 2025, forward to 2020.

In a drive to bolster this pledge, Asda has additionally set a further target to reduce the total amount of plastics used in its own-brand packaging by 15% by February 2021, against a 2018 baseline. This reduction will be measured in weight.

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(Photo credit: Elliott Brown)