Adidas, Dow Chemical Company and McDonald’s are among the 18 big-name businesses to have co-founded a new alliance aimed at creating frameworks to measure, map and reduce plastic and microplastic pollution across the globe.

The initiative, called the Plastic Leak Project (PLP), will see businesses, consultants, charities and NGOs work together to develop a set of metrics enabling any organisation to assess where plastic pollution is being leaked into nature within its value chain.

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