Toymaker Mattel has set its sights on ensuring all of its products are made from and packaged in 100 per cent recycled, recyclable or bio-based materials within the next decade, with children able to get their hands on its first sustainably made toys early next year, it announced yesterday (19th Dec).

The US firm – which manufactures toys under brands including Fisher-Price, Barbie and Hot Wheels – said its first product made entirely from 100 per cent recyclable, bio-based plastic would go on sale worldwide during the first half of 2020.

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(Photo credit: Mattel)