Coca-Cola’s Great Britain arm has launched its first fully recyclable plastic bottles made using 100% recycled PET (rPET), under its Glaceau Smartwater brand.
Developed as part of a partnership with Coca-Cola European Partners (CCEP), the new 600ml and 850ml bottles will be rolled out in the UK before the end of the year. Coca-Cola GB claims the move will mitigate the use of 3,100 tonnes of virgin plastic each year, once the switch is completed.
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