Colgate Palmolive has launched a new vegan-friendly toothpaste range packaged in a first-of-its-kind recyclable plastic tube, with the technology set to be shared with competitor brands.

Colgate’s Smile for Good Toothpaste is housed in a plastic tube made from different grades of High-Density Polyethylene (HDPE), which is commonly used to make milk jugs and plastic bottles that are widely recycled.

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