A coalition of leading consumer goods brands will today launch a new packaging waste initiative designed to leverage market-based solutions to the global plastics crisis.

At the Responsible Business Summit today in London Danone, Veolia, Nestlé, and Tetra Pak are set to unveil the 3R Initiative, which aims to help companies reduce their plastic waste and accelerate recycling efforts around the world.

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(Photo credit: businessgreen.com)