The Ellen MacArthur Foundation, whose high-profile campaigns have enlisted six of the 10 largest fast-moving consumer goods companies to cut the environmental footprint of their single-use plastics, wants them to go a step further and pledge to reduce virgin plastics use.

The push comes as part of a series of recommendations in a report from the Cowes, England-based charity and the United Nations Environment Program reviewing the first year of their New Plastics Economy project.

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(Photo credit: Danone)