US-based cosmetics giant Estée Lauder has vowed to develop reusable and refillable packaging by 2025, as part of a sweeping new set of resource efficiency commitments.

As a CE100 member, Estée Lauder has pledged to make sure that at least 75% of its packaging portfolio is recyclable, refillable, reusable, recycled or recoverable by the end of 2025.

To meet this ambition, its team of packaging designers and material engineers will re-design the majority of its packaging portfolio, switching items currently made from fossil-fuel-based polymers with pulp or bio-based alternatives.

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