French bottled water company Evian is set to begin trials of a new refillable in-home water appliance next month, in a bid to gauge consumer appetite for lower-plastic alternatives to single-use bottles.
Called the Evian re-new, the device consists of a rigid plastic base and a collapsible five-litre “bubble” container, which houses the product refill. The container is made of 100% recycled plastic and contains 66% less plastic by weight than a 1.5-litre Evian bottle.
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