Waitrose & Partners has started offering packaging-free refill options for hundreds of its own-brand lines, as part of a trial to gauge consumer appetite for container reuse and plastic-free sundries.

Under the scheme, which is called ‘Unpacked’ and launched at the retailer’s Botley Road store in Oxford today (4 June), shoppers will be able to bring their own containers – or to buy or borrow one – for items including coffee, wine, beer, pasta, grains and cereals.

The store will additionally host a ‘pick and mix’ counter for packaging-free frozen fruit and refill options for laundry detergent and washing-up liquid, as part of a partnership with Ecover.

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(Photo credit: Waitrose)