Half of UK consumers willing to pay more to avoid plastic packaging

Eight in 10 consumers are trying to reduce their plastic waste and half would be willing to pay higher prices for eco-friendly packaging, according to a survey that highlights the impact of the Blue Planet documentary and the campaign to reduce such rubbish.

The research by YouGov shows 46% of people in the UK feel guilty about the amount of plastic they use, which is motivating them to consider changes in their behaviour, including paying more so companies will find alternatives to single-use plastics.