Supermarket Iceland is trailing the removal of plastic packaging from its fruit and vegetable lines at one of its largest UK stores, in a bid to gauge whether consumers are willing to buy loose produce.
Launched today (26 February) at Iceland’s Food Warehouse in Liverpool, the 12-week trial will see 35 produce lines sold loose and a further 27 switched to plastic-free packaging alternatives, such as recyclable paper pulp punnets for soft fruits and cotton nets for onions.
To find out more, follow the link below:
https://www.edie.net/news/5/Iceland-removes-plastic-packaging-from-produce-in–greengrocer–scheme/
(Photo credit: edie newsroom)
Recent Comments