Supermarkets could reduce their use of plastic packaging by millions of tonnes through making substitutions in five areas by switching to fibre products instead, according to research for paper and packaging business DS Smith.

The ‘Transforming the Supermarket Aisle’ report, developed with consultancy White Space, identifies how plastic packaging could be replaced with cardboard or other equivalents in retail, from fresh produce punnets to shrink wrap on soft drinks.

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‘Replace plastics with fibre’, says DS Smith

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