Health and beauty retailer The Body Shop has launched a multinational take-back scheme for its plastic packaging, after consumers voiced concerns that not all of the brand’s packaging is accepted by local authorities under kerbside recycling schemes.

Introduced in partnership with recycling firm TerraCycle, the initiative has seen The Body Shop install recycling boxes in 672 of its stores globally, including 230 locations in the UK.

Items collected in the boxes will be sent to TerraCycle facilities, where staff will decide whether the packaging is fit for reuse. If not, they will sent for washing, separating and shredding, and then be melted and formed into plastic pellets. The pellets are then remoulded for inclusion in new plastic products such as outdoor furniture and fence posts.

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